Overview
Dominic Wheatley and Mark Strachan founded Domark (DO-MARK) in 1984, quickly establishing themselves as licensing specialists. Their approach—securing rights to popular arcade games and film properties—delivered uneven results but commercial success. Quality ranged from excellent Star Wars conversions to rushed tie-ins, but the strategy built a significant publisher.
Fast facts
- Founded: 1984.
- Founders: Dominic Wheatley, Mark Strachan.
- Name origin: DO(minic) + MARK.
- Fate: Merged into Eidos (1995).
Licensing strategy
| Property type |
Examples |
| Arcade |
Hard Drivin’, Klax |
| Film |
James Bond series |
| Star Wars |
Multiple titles |
| TV |
Trivial Pursuit |
Notable releases
| Title |
Year |
Source |
| Trivial Pursuit |
1986 |
Board game |
| Star Wars |
1988 |
Arcade |
| Hard Drivin’ |
1989 |
Arcade |
| The Empire Strikes Back |
1988 |
Arcade |
| James Bond: The Living Daylights |
1987 |
Film |
Arcade conversions
| Game |
Quality |
| Star Wars |
Excellent |
| Hard Drivin’ |
Ambitious |
| S.T.U.N. Runner |
Varied by platform |
| Klax |
Good |
James Bond series
| Title |
Year |
| The Living Daylights |
1987 |
| Live and Let Die |
1988 |
| Licence to Kill |
1989 |
| The Spy Who Loved Me |
1990 |
Corporate evolution
| Year |
Event |
| 1984 |
Founded |
| 1993 |
Eidos formed as holding |
| 1995 |
Full Eidos merger |
See also