Subor
Chinese Famiclone maker
The Chinese company famous for its Jackie Chan-endorsed 'learning computer' Famiclones, which introduced millions of Chinese users to gaming in the 1990s.
Overview
Subor is a Chinese electronics company famous for producing Famiclone “learning computers” in the 1990s. Endorsed by Jackie Chan and marketed as educational devices, Subor machines introduced an entire generation of Chinese users to gaming, selling over 20 million units.
Fast Facts
- Founded: 1987
- Product: Famiclone “learning computers”
- Endorser: Jackie Chan
- Sales: 20+ million units
- Market: Primarily China
The “Learning Computer”
| Feature | Purpose |
|---|---|
| Keyboard | Appeared educational |
| BASIC | Programming capability |
| Game port | Full Famicom compatibility |
| Marketing | “Learn typing, play games” |
Jackie Chan Endorsement
| Impact | Effect |
|---|---|
| Celebrity appeal | Legitimised product |
| Trust | Parents approved purchase |
| Marketing | Extensive advertising |
| Brand recognition | Major awareness |
Cultural Impact
| Effect | Significance |
|---|---|
| First console | For millions of Chinese |
| Gaming culture | Established audience |
| Nostalgia | Fondly remembered |
| Industry foundation | Created market |
Legacy
Subor’s “learning computers” navigated China’s complex relationship with gaming by emphasising educational value. For a generation of Chinese gamers, Subor was their introduction to video games, creating the audience that China’s gaming industry serves today.