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Classic Games

Alex Kidd

Sega's first mascot

Alex Kidd served as Sega's mascot before Sonic, starring in platformers that combined action with rock-paper-scissors boss battles and vehicle sequences.

sega-master-systemsega-mega-drivearcadeplatformeractionsega1986

Overview

Before the blue hedgehog, there was a boy with big ears and a powerful punch. Alex Kidd became Sega’s answer to Mario, built into the Master System’s ROM in some regions. His adventures featured tight platforming, motorcycle and boat sequences, and the memorable Janken (rock-paper-scissors) boss battles that could end a run on bad luck.

Fast facts

  • Developer: Sega.
  • First appearance: Alex Kidd in Miracle World (1986).
  • Platform focus: Master System.
  • Fate: Replaced by Sonic (1991).

Main entries

Title Year Platform
Alex Kidd in Miracle World 1986 Master System
Alex Kidd: The Lost Stars 1986 Arcade/SMS
Alex Kidd: High-Tech World 1987 Master System
Alex Kidd in the Enchanted Castle 1989 Mega Drive
Alex Kidd in Shinobi World 1990 Master System

Miracle World mechanics

Element Function
Punch Primary attack
Blocks Breakable obstacles
Shops Buy items with money
Vehicles Motorcycle, boat, helicopter

Janken battles

Aspect Detail
System Rock-paper-scissors
Stakes Lose = death
Fairness Random outcome
Strategy Read opponent tells

Items and power-ups

Item Effect
Bracelet Ranged attack
Motorcycle Vehicle section
Helicopter Flying section
Ring Extra life

Built-in game

Region Status
Europe Built into Master System II
Brazil Built into some models
USA Cartridge only

Legacy

Aspect Outcome
Mascot role Replaced by Sonic
Nostalgia Cult following
Revival 2021 remake

See also